almost every decade there is something news, ERP, SCM and now Blue Ocean..or BOS (Blue Ocean Stragegies)..
to put it simple, basically it ask you to create a new are of market where basically you are monopoly in, or in Singapore kia su concept, don't compete and create new market..
so who is this guys..
someone name Kim, most properbly from Korean ..W Chan Kim..and Renee Mauborgne basically Frence..both are some way related to INSEAD the famous France business school...especially for their MBA..
one thing good, they manage to sell the training to corporate..
Blue Ocean Tools and Framework..